+64 7 839 4771

Shelley Slade-Gully

Shelley Slade-Gully


To make an appointment, please contact Jessica Miller jessica.miller@tompkinswake.co.nz

Qualifications : LLB (Hons), BMS (Hons), University of Waikato.


Chambers Shelley Slade Gully Best Lawyers Logo4     Recommended Lawyer for Bios 2041

Shelley is a specialist in Intellectual Property law and Education law, joining Tompkins Wake in 2018, becoming a Partner in 2020.

Shelley leads our IP practice and specialises in trade mark law, with expertise in multi-jurisdictional trade mark portfolio management and cross border IP strategies. She regularly advises on trade mark strategy, IP licensing and dispute matters (including trade mark opposition and revocation proceedings with the Intellectual Property Office of NZ, copyright and design disputes). 

Named as a recommended lawyer in The Legal 500 for Intellectual Property in the Asia Pacific, Shelley’s immense value to clients lies in her drive to thoroughly appreciate and understand the client’s desired outcomes, empowering clients to align their IP strategies with their core business strategies and functions.  Shelley has significant experience dealing with agribusinesses, particularly those involved in primary production.  Her advice enables her clients to distinguish and protect their brands both nationally and internationally, in line with the international trend of ‘paddock to plate’ traceability.  

Shelley also is a specialist in Education law, particularly in the tertiary sector. She has significant experience advising public sector organisations in administrative law matters. Shelley has had regular dealings with the Office of the Privacy Commissioner and Office of Ombudsman.

Shelley is also experienced working with not-for-profit, charitable and philanthropic organisations, charitable companies and incorporated societies. She helps them to establish effective legal structures and advises on governance issues.

Client feedback:

  • “Joseph Bracewell and Shelley Slade-Gully are great technical and personable IP lawyers. Highly recommended.” - Client feedback, The Legal 500, Asia Pacific, Intellectual Property 2024

Areas of expertise

  • Charities and Incorporated Societies
  • Commercialisation of Intellectual Property
  • Fair Trading Act/Passing Off actions
  • Licensing of Intellectual Property
  • Trade Mark and Brand Strategy
  • Trade Mark Prosecution and Dispute Resolution
  • Administrative Law
  • Trade Mark Watching Services
  • Media Law
  • Education Law
  • Official Information Act
  • Copyright Advice and Protection Strategies
  • Intellectual Property Protection and Development
  • Domain Name Registration
  • Intellectual Property Disputes
  • Privacy Law and Privacy Commission Investigations
  • Design Registrations
  • Human Rights Commission Matters
  • Office of Ombudsman Investigations
  • Intellectual Property Law
  • Intellectual Property Identification/Audits
  • NFT (Non Fungible Token)
  • Product Label Reviews
  • Entertainment Law

Other credentials

  • Ranked in Chambers and Partners, Asia-Pacific Guide 2024 | Intellectual Property | Up and Coming
  • Best Lawyers, Leading Authority in Intellectual Property Law 2024 and 2025
  • Recommended Lawyer, Intellectual Property, The Legal 500 Asia Pacific 2020, 2021, 2022, 2023 and 2024
  • Member of the Institute of Directors of New Zealand
  • Member of the Intellectual Property Society of Australia and New Zealand
  • Member of the Sonning and Waikato Diocesan Old Girls’ Association Incorporated

Shelley has advised and acted for:

  • Assistance with music collective licensing negotiations/litigation;
  • Review and advice on music recording, publishing, and licensing agreements (including for NZ clients with Sony Music);
  • Review and advice on television production & licensing agreements (talent side);
  • Review and advice on theatre development agreement;
  • Copyright advice to parties in a range of media/entertainment industries including TV, music, theatre, fashion, photography, gaming;
  • Advising on IP aspects of graphic novel and internet series;
  • General commercial advice provided to media/entertainment clients including company establishment, corporate advice, commercial contracts, contracting and employment agreements, IP advice.
  • Advice on NFT strategy for famous global luxury fashion brand
  • Title clearance searches for celebrity chef TV series
  • Online gaming title & clearance searches
  • IP advice re: visual effects, movies and games clients
  • M&A, investment re: gaming, visual effects
  • Advising re: copyright and design matters re: international mobile gambling app company
  • Advising start-up client on live sports steaming offering with deal negotiations with key NZ broadcaster
  • Drafting and advising on publishing agreements (literary artists – children’s books).
  • A major New Zealand dairy manufacturer and exporter in respect of extensive trade mark protection across multiple jurisdictions, including IP strategy advice; trade mark filing (multiple jurisdictions), trade mark submissions (multi-jurisdictions); trade mark portfolio managing (renewals); trade mark protection (advice regarding potential prosecutions – international).
  • A Chemical manufacturer and global retailer in relation to the negotiation and drafting of licence agreements and settlement agreement regarding use of house brands in France, Pacific Islands and Japan and trade mark protection in New Zealand for main brand.
  • A SaaS Cloud Services business in relation to opposing a third party application to trade mark our clients brand in New Zealand.
  • A scientific instrumentation manufacturer to secure trade mark protection for their house brand throughout New Zealand, Australia, Canada, EU, USA and India.

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